A platform to plan and achieve fitness goals
When asked to develop a fitness goal tracking application, I immediately knew this was going to fun challenge given the over saturation of products/apps available in the fitness space. My first step was to monitor the social dialogue related to the various fitness apps currently being widely used.
The social conversation indicated that people like to share and read success stories of others who are on a similar fitness path. The problem was, there wasn't an intuitive platform for planning, sharing and achieving fitness goals.
My process started with research; unveiling the real problem that I needed to solve and what pain points exist with current fitness apps.
Market research revealed that people who wrote down their goals and shared them with a friend, were on average 33% more successful in accomplishing goals, that those with merely formulated goals.
After analyzing the data, the basic product goals and values were created and validated later on. At the same time I also wanted to stay focused on the use-case in order to develop an MVP app as soon as possible.
The basic solution hypothesis were:
Before creating the application UI design, I needed to develop the branding style guide. The style guide included the website content deck, typography, voice, logo and photography.
Next, I created wireframes to analyze and validate the software requirements and UI components.
To validate the placement of the on-page components, I preformed one-on-one interviews in which users would be asked to perform a series of tasks like; create new goal, create new task inside your goal, find a success story, change your email settings, etc.
After a lot of validations, iterations and feedback, I got to the point where the MVP had the necessary user experience to provide the functionalities and environment to effectively help users plan and achieve their goals.
