Vehicle as a service
DriveFree is a concept that I developed for DriveTime. DriveFree is market segment aimed at providing vehicles on a subscription based model.
The goal of this project is to test various "no contract" vehicle options to a pilot group of current and next generation drivers.
The first step was to analyze the various types of drivers in the pilot group. To do this, I interviewed each member and studied their pyschographic data to better understand their personas.
The research phase continued with creating assumptions, that I later validated with surveys and video recorded focus groups.
I was looking for insights into; who are the users we are targeting, which features would be useful to them, what goals do they need to accomplish and what are the users needs and desires.
After creating some rough sketches of the user flow, I quickly developed a rapid prototype of the app to begin testing user tasks. I simulated a number of the conditions the user would encounter as they searched for vehicles of interest. I knew that in order to achieve a 100% task completion rate, the app needed to be easier than any other car buying /rental app on the market.
Task flows helped me to identify opportunities to improve on the design before any features were actually developed.
Finally, using customer satisfaction surveys (and incentives) I was able to collect feedback on the overall design, features and viability of paying to drive a vehicle on a monthly subscription basis.
