A social e-commerce network for creative work
ArtQue provides artists an open forum to exhibit and sell their work, which in return gives collectors and enthusiasts an opportunity to discover emerging artists and collect/share their work.
The goal was to create a digital platform where artists could showcase themselves, and where galleries and collectors could connect with them. The idea then expanded from there.
To get a sense for what the competition was offering, I looked for apps on the market that offered similar functionality: like uploading photos, sharing photos, creating profiles and selling products.
The user modeling began with an in-depth analysis of patterns in the user data that I elicited during my user research. Based on this analysis, I developed a set of clearly differentiated user profiles or personas.
After the goals were defined it was time to create the wireframes.
I also created some A/B testing, to see which of the scenarios performers better.
I felt that a classic, yet minimalistic design approach would resonate well with an artist-centric community.
